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Facebook’s active user growth has been steady for the past 10+ years and they currently have around 2.7 billion active users. The social media channel may not be your audience's favorite platform, but it is important that you do not ignore it.
Creating a Facebook cover photo for your small business is more important than you may think. Believe it or not, people with custom cover photos get more messages and connection requests, therefore resulting in more jobs.
In this post, I’ll show you how to quickly create a Facebook cover photo for your small business, why it’s important and how often you should update it.
What is a Facebook Cover Photo?
Your Facebook cover photo is the larger photo at the top of your business page profile, above your profile picture. This photo is public, meaning anyone visiting your business page will see it.
Why is It So Important?
The cover photo is likely the first thing visitors will see. This means that you should be using it to promote your products, advertise your brand and represent your business in the best possible light.
Data has proven that people remember 80% of what they see, and only 20% of what they read.
Most people are not taking advantage of customizing a Facebook cover photo and are using a default photo. This is a real missed opportunity, but the perfect opportunity for you to stand out from the competition.
How Do I Create The Image?
One popular option that I recommend using is a service called Canva. They have thousands of ready-made templates and easy-to-use editing features making it a cinch to create beautiful designs.
Canva has free and paid plans, so there is little risk to get started. One added benefit of a paid plan, is that they make it easy to automatically resize your designs to fit the social platform you need.
For example, Facebook recommends that a cover photo be 820 pixels wide by 312 pixels tall. With a paid Canva plan, you can easily create your design and have it automatically resized for Facebook, no technical skills required.
You can take that same design and easily resize it yourself to fit other social media platforms, such as LinkedIn, which has a cover photo size of 1536 pixels wide by 768 pixels tall.
Watch How Easy It Is to Create a Facebook Cover Photo
How Often Should I Update My Cover Photo?
Updating your Facebook cover photo is really pretty simple to do. The new image will bring new attention to your Facebook page.
There is no magic formula to determine how often you should update your cover photo, but we recommend that you update it four times a year.
Updating your cover photo periodically will keep things fresh, relevant, and show potential customers that you are active and engaged - all beneficial things.
When Should I Update It?
There are specific times of the year that it is in your best interest to update your cover photo, such as the celebration of a holiday or the launching of a new campaign or program. It should also be updated to promote an upcoming event or even just to keep things fresh.
Additional Facebook Cover Photo Tips
Bonus tip: center your text and use images that have a focus toward the middle of the cover photo - too often the text and pictures can get cut off and look very poor when resized on various devices.
Don’t forget that Facebook is a great way to QUICKLY get in front of your target audience because of their massive active user base. Having a customized Facebook cover photo will get you there even quicker.
You don’t want to have an outdated and stale Facebook cover photo that poorly represents your amazing business.
With a little practice, you’ll be able to easily create and update your Facebook cover photo on a regular basis, to help draw attention to and improve follower engagement with your business.
We'd Love to Help!
If you are interested in updating your Facebook Business Page’s cover photo more frequently, but don’t have time or aren’t up for the technical challenge, let us know - we’d love to help!
We can also assist with additional social media challenges and also advertising on multiple platforms.
How are you using your Facebook Business Page to generate leads or sales?
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