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As a small business owner or entrepreneur, you’ve probably heard about pay-per-click (PPC) advertising and possibly have even received a promotional credit from Google Ads to get started.
But how can you tell if Google Ads are right for you and your business?
What are the benefits and what does it cost?
Keep reading and check out our infographic with Google Ads statistics to learn more.
What are the Benefits of Google Ads?
As a small business owner, the benefits of Google Ads really depend on the goal of your advertising campaign. Benefits can be an increase of brand awareness, web traffic and store visits leading to more online purchases, leads, phone calls, and overall success!
The benefits do not stop there!
Check out a few of these stats to see why:
Are Google Ads Cost-Effective?
Even though PPC ads deliver fantastic results, as a business owner, you must determine if Google Ads are a cost effective strategy. Cost effectiveness can be tracked over time, but Google Ads do help by allowing you to choose your budget and change it at any time.
Check out a few of these money-related stats:
What Does This Mean For Your Small Business?
Google Ads offers a compelling reason to advertise on their platform simply because they own the majority of online searches.
If you’re a small business or startup, search engine optimization or SEO, can be difficult, and you may not easily be found from searches for the products or services that you offer.
Google Ads offers a solution to this problem with the chance to show up and compete with larger and more established businesses.
Additionally, if you already have an established business that shows up at the top of search results, Google Ads combined with your organic listing can push the competition out of sight or off the page. This offers a significant advantage!
We'd Love to Help!
If you find yourself interested in getting started with Google Ads for your small business, but don’t have the time or aren’t up for the technical challenge, let us know, we’d love to help!
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