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Did you know that email marketing is still one of the most successful ways to reach your customers?
According to OptinMonster, 58% of individuals check their email in the morning prior to news, search, company intranet, or social media. In addition, 60% of consumers sign up for brand emails expecting to receive promotional emails when compared to only 20% who follow brands on social media.
Additionally, OptinMonster has some stats on open rates - almost 23% for email marketing with almost a 4% open rate compared to only about a 0.5% engagement rate for social ads.
That being said, none of these stats are relevant if you're using email marketing accompanied with an @gmail.com, @yahoo.com, or some other personal email address.
You're Business Needs to be Taken Seriously
Today, the obstacles to get a professional business email address are few. Domains cost somewhere around $15 and two of the most reliable business email platforms, G Suite by Google and Exchange Online by Microsoft, cost roughly $6 per month.
Having a professional business email address will quickly increase credibility, but without it, credibility quickly diminishes.
A Branding Opportunity & Customers Are More Likely to Remember
When you have a professional email address, all business communications are essentially advertising your company or business. The more emails you send, the more they will remember it. If your email address goes hand-in-hand with your website address (it should), then you'll likely get more site visitors and referrals as your brand becomes ingrained in their minds.
If You're Not Sure Where to Start, We'd Love to Help!
1) Buy a Custom Web Address
We can help you get a custom URL that fits your business and tie it to professional email.
2) Set Up Your Email
We can help you get set up on your computer, laptop, browser, and mobile device to have business email access anywhere in the world.
3) Complete Your Profile and Signature
We'll help you add a profile picture or logo, clean up your signature, and make sure you're identifiable and putting your best foot forward.
For additional web and tech resources, check out our Small Business Resources page.