If you’re a small business owner, creating content or marketing material your customers will remember is vital to your success.
That is why creating visual marketing materials for your small business is extremely important. Visuals are naturally interesting to viewers, have a significantly higher engagement rate, and receive more views. Humans process visuals up to 60,000 times faster than text.
Google My Business provides a visual way to connect to potential clients by allowing you or your customers to add a video. Creating your own Google My Business video is a great opportunity to visually market your small business and to increase your ranking.
In this post, I will explain how to access Google My Business Video Maker, show you how to make your own marketing video that will help you stand out from competitors, and provide you with a few tips to make sure your video looks great.
Wow Your Customers with Google My Business Video Maker
How Do I Access Google My Business Video Maker?
To access Video Maker, you’ll first need to ensure that you have a Google My Business listing.
Log into the Google account that’s connected to your Business Profile.
Then head over to the Google My Business Video Maker page to get started.
This is where you’ll be able to tell your story and have Google’s Marketing Kit create your video, that customers will be sure to remember.
How Do I Create a Video with Google My Business Video Maker?
Watch my short video on how to create a Google My Business Video here:
Other Imporant Elements For Your Google My Business Video
Facebook’s active user growth has been steady for the past 10+ years and they currently have around 2.7 billion active users. The social media channel may not be your audience's favorite platform, but it is important that you do not ignore it.
Creating a Facebook cover photo for your small business is more important than you may think. Believe it or not, people with custom cover photos get more messages and connection requests, therefore resulting in more jobs.
In this post, I’ll show you how to quickly create a Facebook cover photo for your small business, why it’s important and how often you should update it.
What is a Facebook Cover Photo?
Your Facebook cover photo is the larger photo at the top of your business page profile, above your profile picture. This photo is public, meaning anyone visiting your business page will see it.
Do you often find yourself navigating an upwards of 20+ browser tabs when multitasking throughout the day? If so, there may be a solution for you!
Easily Switch Between Accounts With Shift
I discovered the Shift app a few months ago and it's allowed me to be better organized and more focused throughout the workday.
If you're looking to start a business, it's highly likely that you'll need to establish a business checking account.
What is a Good Business Checking Option for Small Businesses?
In this post, I'll discuss why a separate business checking account is important, a few key features to consider, and a great small business checking option with no fees I recommend for entrepreneurs and small business owners.
While searching for a capable social media scheduling tool that included Google My Business (there aren't many), I came across the OneUp app, a great and affordable option for small businesses.
How to Create a Favicon in Less Than 5 Minutes
Did you know that email marketing is still one of the most successful ways to reach your customers?
Why You Need Professional Email for Your Business
According to OptinMonster, 58% of individuals check their email in the morning prior to news, search, company intranet, or social media. In addition, 60% of consumers sign up for brand emails expecting to receive promotional emails when compared to only 20% who follow brands on social media.
There's no denying the power of social media. And if you're a small business owner, you understand the importance of utilizing social media to grow your business and customer base.
But what happens once you've established a few social media channels? Quite often, small business owners feel overwhelmed by the time and effort required to post to so many different platforms. That's where a social media management app comes into play.
In this post, I'll give you 3 Free Social Media Management Apps to consider adopting. These apps will make it easier for you to consistently reach out to your customers and save you time in doing so.
Looking for a better way to collect customer information? If so, JotForm may be for you.
What is JotForm and How Can It Help Collect Customer Information?
In this article I'll briefly describe JotForm, how I learned about it, how it can save you money, and provide a few examples of how it's used in business today.
Without a good project management tool in place, it can be difficult for you and your team to stay organized and focused on tasks that matter most.
Project Management tools are extremely useful for a wide variety of teams including marketing, design, engineering, human resources, IT, operations, product launch, cross-functional and more.
How to Get Organized With a Free Project Management Tool?
In this post, I'll explain why having a project management tool is important, how to choose a project management tool, and provide a few tips to get started.