Scott’s Auto Center – Driving Growth with Targeted Advertising
Updated: Jul 21
Scott's Auto Center is a locally owned and operated used-car dealership established in 2002 in Potsdam, NY.
Scott's Auto has earned a reputation for selling high-quality pre-owned vehicles and for delivering excellent customer service and honesty, both at the dealership and in the service department.
Helping Locals Discover Scott's Auto Center
Even though Scott's Auto Center has been in business for over 20 years, they wanted to reach out to local residents and incoming college students who may not be aware of the dealership.
What Scott's Auto Center needed was an affordable way to get in front of and advertise to potential customers in the area and who were searching for used vehicles.
How NRS Virtual Services Helped
NRS Virtual Services implemented a two-faceted approach using Facebook Ads and Google Ads. Facebook Ads enabled Scott's Auto Center to run a Brand Awareness campaign, reaching local customers most likely to remember the ads. Google Ads allowed Scott's Auto Center to capitalize on local searches like "used cars near me" and "dealerships near me."
Additionally, NRS Virtual Services set up real-time performance reporting to track not only digital advertising but also website, social media, and Google listing performance.
Completed Projects
Instagram Business Account Setup & Facebook Ad Integration
Google My Business Updates
Website Landing Pages
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